On Wednesday, 12th November 2025 Japan Transport and Tourism Research Institute ASEAN-India Regional (JTTRI-AIRO) and Viet Nam Institute of culture, Arts, Sports and Tourism (VICAST) will hold the 3rd Japan-Viet Nam Tourism & International Human Exchange Event in the theme of “Creatively-Value-Added Tourism -Towards Sustainable Future for Destinations-".
Toward the realization of sustainable tourism in both Japan and Vietnam, in 2023 in Hanoi, Vietnam, the topic of “Overtourism at Major Destinations and Development of Satellites -Vietnam and Japan working towards Sustainable Tourism-” was discussed, and in 2024 in Tokyo, Japan, the topic of “The 2nd Japan- Viet Nam Tourism and Human Exchange Event Balancing tourism development and preservation of cultural heritage site -Japan and Viet Nam working towards sustainable tourism-” was discussed as a tourism and people-to-people exchange event.
In this third event, we will introduce the current status, challenges, and initiatives aimed at ensuring that destinations, visitors, and tourism sector all benefit, by preserving and developing destination's culture and history for the future and utilizing them as tourism resources, and will engage in discussions.
Tourism plays a crucial role in maintaining and developing the unique cultural and historical heritage of both countries in a sustainable manner, enhancing the added value of destinations, and enriching the experiences of visitors. Through the discussions at this event, we aim to achieve high-quality tourism that prioritizes sustainability and contribute to a wide range of fields, including culture and the arts.
【Outline】
Date and Time
12th November 2025
09:00 - 12:00 (ICT)
11:00 - 14:00 (JST)
Venue
Online: ZOOM Webinar broadcasting to tourism authorities and tourism related entities
Theme
Creatively-Value-Added Tourism
-Towards Sustainable Future for Destinations-
Tentative Program
Opening remarks
(9:00 - 9:10)
- Associate Professor, Dr. Nguyen Thi Thu Phuong
Director, VietNam Institute of culture, Arts, Sports and Tourism (VICAST)
- Mr. OKUDA Tetsuya
President for International affairs / President of ASEAN-India Regional Office, JTTRI
Introduction of attendees
(9:10 - 9:15)
Speech from Guests of Honor
(9:15 - 9:30)
Vietnam Side
- Ph.D Nguyen Trung Khanh
Chairman, Vietnam National Authority of Tourism (VNAT)
Japan Side
- H.E. Mr. ITO Naoki
Ambassador Extraordinary and Plenipotentiary of Japan to Vietnam, The Embassy of Japan in Viet Nam
Expert presentation
(9:30 - 10:30)
- Creative Tourism Development in Vietnam
- Mr. Hoang Dao Bao Cam
Researcher, Head of Tourism Research Department, VICAST
- Tourism as a Driver of Sustainable Area Management
ーGovernment Efforts and the Practical Handbook Developed by JTTRI－
- Ms. SUZUKI Hiroko
Director, International Affairs Office, Japan Tourism Agency, MLIT
- Creative Tourism From Cultural Experience to Sustainable Development
- Mr. Phung Quang Thang
Chairman of Vietnam Green Tourism Association
- Tourism Development Challenges in a Craftsmanship City
- Mr. NISHINO Yoshiyuki
Secretary-General, Echizen City Tourism Association
(Break 10)
(10:30 - 10:40)
Panel discussion
(10:40 - 11:50)
Moderator
- Mr. Trinh Le Anh
Head of Event Management Department, Faculty of Tourism,
University of Social Sciences and Humanities, Vietnam National University, Hanoi
Panelists
Vietnam Side
- Dr. Do Cam Tho
Director of Planning and Finance department, Vietnam National Authority of Tourism (VNAT)
- Mr. Hoang Dao Bao Cam
Researcher, Head of Tourism Research Department, VICAST
- Mr. Phung Quang Thang
Chairman of Vietnam Green Tourism Association
Japan Side
- Ms. SUZUKI Hiroko
Director, International Affairs Office, Japan Tourism Agency, MLIT
- Mr. NISHINO Yoshiyuki
Secretary-General, Echizen City Tourism Association
- Mr. SAWANOBORI Tsuguhiko
Manager, Jalan Research Center, Recruit Company Ltd.
Closing remarks
(11:50 - 12:00)
- Associate Professor, Dr. Nguyen Thi Thu Phuong
Director, VietNam Institute of culture, Arts, Sports and Tourism (VICAST)
- Mr. OKUDA Tetsuya
President for International affairs / President of ASEAN-India Regional Office, JTTRI
Registration
- This event has been concluded, Thank you for your participation.
We hope to see you again soon in the next event.
